7 Brew Cookeville, TN Grand Opening: November 16, 2026 at 564 South Willow Avenue
7 Brew’s official location page lists its new Cookeville, TN stand at 564 South Willow Avenue as “Coming Soon: November 16th, 2026,” and the grand opening flyer confirms Opening Day on Monday, November 16. Before that, the flyer schedules a pay-what-you-want Caffeine for a Cause for Upper Cumberland Foster Closet on November 6–8, Friends & Family free small drinks on November 13–15, Community Hours on November 16–20 and Swag Day on Saturday, November 21.
Quick Facts: 7 Brew Cookeville, TN (South Willow Avenue)
From 7 Brew’s official location page and grand opening flyer.
Quick answer: This is a second 7 Brew stand in Cookeville proper, at 564 South Willow Avenue, Cookeville, TN 38501. The existing stand is at 1200 Interstate Drive. Opening Day is Monday, November 16, 2026. Caffeine for a Cause (Friday–Sunday, November 6–8) is pay what you want, with all proceeds donated to Upper Cumberland Foster Closet. Friends & Family (November 13–15) and Community Hours (November 16–20) offer free small drinks at one per present customer.
Full Grand Opening Schedule
| Date | Event | Times (per flyer) | Offer (per flyer) |
|---|---|---|---|
| Friday, Nov 6 | Caffeine for a Cause | 9 AM–4 PM | Pay what you want, proceeds to Upper Cumberland Foster Closet |
| Saturday, Nov 7 | Caffeine for a Cause | 10 AM–4 PM | Pay what you want, proceeds to Upper Cumberland Foster Closet |
| Sunday, Nov 8 | Caffeine for a Cause | 10 AM–4 PM | Pay what you want, proceeds to Upper Cumberland Foster Closet |
| Friday, Nov 13 | Friends & Family | 7–10 AM and 4–7 PM | Free small drinks, 1 per present customer |
| Saturday, Nov 14 | Friends & Family | 9 AM–12 PM and 3–6 PM | Free small drinks, 1 per present customer |
| Sunday, Nov 15 | Friends & Family | 10 AM–2 PM | Free small drinks, 1 per present customer |
| Monday, Nov 16 | Opening Day | No separate offer on the flyer | Community Hours also begin today |
| Mon–Fri, Nov 16–20 | Community Hours | 7–8 AM, 12–1 PM and 5–6 PM, each day | Free small drinks, 1 per present customer |
| Saturday, Nov 21 | Swag Day | 5:30 AM–11 PM | Large drink = free shirt, while supplies last |
By our count, Caffeine for a Cause runs 19 hours (7 on Friday, 6 each on Saturday and Sunday), Friends & Family offers 16 hours of free-drink windows, and Community Hours add 15 more. These totals are ours, not 7 Brew’s. Note the Community Hours morning window here is 7–8 AM, an hour earlier than at some other openings, and the Friday and Saturday afternoon Friends & Family windows differ (4–7 PM versus 3–6 PM).
The official 7 Brew grand opening flyer for Augusta, GA.
How Each Event Works
- Caffeine for a Cause (Nov 6–8). The flyer’s tag reads “Pay What You Want,” with “all proceeds donated to Upper Cumberland Foster Closet.” The flyer does not say what menu items are included or whether there is a suggested amount.
- Friends & Family (Nov 13–15). “Free Small Drinks!” with “1 drink per present customer,” in two windows on Friday and Saturday and one on Sunday.
- Opening Day (Monday, Nov 16). The flyer gives the date only. The official location page shows the same date as “Coming Soon.”
- Community Hours (Nov 16–20). Free small drinks in three one-hour windows each day, one drink per present customer.
- Swag Day (Saturday, Nov 21). “Large Drink = Free Shirt!” from 5:30 AM to 11 PM, while supplies last. The flyer shows red, gray and purple shirts. Sizes and quantities are not stated.
The flyer does not define “present customer.” We read it as one free drink for each person who is there, but 7 Brew has not clarified.
About Upper Cumberland Foster Closet
The Upper Cumberland Business Journal described Upper Cumberland Foster Closet in 2019 as a Cookeville group that gives foster families free items such as clothing, shoes and car seats for children who arrive with little or nothing. That description is seven years old, so check the group’s own channels for what it needs now.
Hours After Opening
The official location page lists these hours:
| Day | Hours |
|---|---|
| Monday | 5:30 AM–10:00 PM |
| Tuesday | 5:30 AM–10:00 PM |
| Wednesday | 5:30 AM–10:00 PM |
| Thursday | 5:30 AM–10:00 PM |
| Friday | 5:30 AM–11:00 PM |
| Saturday | 5:30 AM–11:00 PM |
| Sunday | 5:30 AM–10:00 PM |
Hours can change. Confirm on the official page before you go.
Address and Contact
| Detail | Listing |
|---|---|
| Address (official page) | 564 South Willow Avenue, Cookeville, TN 38501 |
| Address (flyer) | 564 South Willow Avenue |
| Site size | 2.31 acres, per Upper Cumberland Business Journal |
| Phone (as listed) | (479) 358-9274 |
| Applicant (state filing) | Southern Brew Corp. (7 Brew Coffee), per Upper Cumberland Business Journal |
The address matches on 7 Brew’s page, the flyer and the Business Journal. The phone number is printed on 7 Brew’s page as shown. Its (479) area code is an Arkansas code, so confirm it before you rely on it. We could not find a named franchisee.
Which Cookeville 7 Brew Is This?
| Stand | Status | Source |
|---|---|---|
| 1200 Interstate Drive, Cookeville | Existing stand | Upper Cumberland Business Journal; 7 Brew location page |
| 564 South Willow Avenue, Cookeville | Opens Nov 16, 2026 (this page) | 7 Brew location page and flyer |
| 660 W. Main Street, Algood | Construction complete as of Oct 13, 2026; no opening date announced | Upper Cumberland Business Journal |
Algood is a neighboring town, not Cookeville proper. Do not confuse its stand with this one, and note that this grand opening flyer covers South Willow Avenue only.
From Property Sale to Opening Day
| When | What was reported | Source |
|---|---|---|
| March 2026 | The 2.31-acre property at 564 S. Willow Ave. reportedly sold for $950,000 | Upper Cumberland Business Journal |
| Aug 29, 2026 | The Journal reported a second 7 Brew stand “appears to be in the works” there, with a state filing listing Southern Brew Corp. (7 Brew Coffee) as applicant and a commercial building for restaurant use | Upper Cumberland Business Journal |
| Oct 13, 2026 | The Journal listed South Willow Avenue as planned, with no opening date, and said 7 Brew was hiring for it and the Algood stand | Upper Cumberland Business Journal |
| Nov 5, 2026 | Official page and flyer list the Nov 16 opening | 7 Brew |
The Journal also reported that the city plans a second turn lane on South Willow Avenue and a right-turn lane on West Jackson Street, with construction expected to begin in 2027. Expect road changes in that area later.
What the Flyer Does Not Show
- No Opening Day deal beyond the date.
- Jackpot Day. The official page says stands celebrate on the 7th of each month from 7 AM to 7 PM. November 7 is the Saturday of Caffeine for a Cause here, before the stand opens, and the flyer does not mention a Jackpot Day surprise. By our reading, the first Jackpot Day after opening is December 7. See our Jackpot Day guide.
- No menu or price details for the pay-what-you-want days.
Tips for Opening Week
- Caffeine for a Cause comes first, on Nov 6–8. Bring a donation amount in mind, since the price is up to you.
- Plan for a line. 7 Brew openings often draw crowds, though we have no Cookeville wait data.
- Match your visit to the day’s window, which differ between Friday, Saturday and Sunday.
- Go on Saturday, November 21 for the shirt, and buy a large drink. Supplies are limited.
- Join 7 Brew Rewards for points on every drink.
Frequently Asked Questions
When does the new 7 Brew on South Willow Avenue in Cookeville open?
Monday, November 16, 2026, according to 7 Brew’s location page and grand opening flyer.
What is the address?
564 South Willow Avenue, Cookeville, TN 38501.
Is this the only 7 Brew in Cookeville?
No. A stand already operates at 1200 Interstate Drive, and the Business Journal reported a third stand at 660 W. Main Street in Algood.
What is Caffeine for a Cause?
A pay-what-you-want event on Friday–Sunday, November 6–8 (9 AM–4 PM Friday, 10 AM–4 PM Saturday and Sunday). The flyer says all proceeds are donated to Upper Cumberland Foster Closet.
When is Friends & Family?
Friday, November 13 (7–10 AM and 4–7 PM), Saturday, November 14 (9 AM–12 PM and 3–6 PM) and Sunday, November 15 (10 AM–2 PM).
Are the drinks really free?
The flyer says “Free Small Drinks!” with “1 drink per present customer” during Friends & Family and Community Hours. Caffeine for a Cause is pay what you want, not free.
What are Community Hours?
Monday through Friday, November 16–20, at 7–8 AM, 12–1 PM and 5–6 PM each day, per the flyer.
When is Swag Day in Cookeville?
Saturday, November 21, from 5:30 AM to 11 PM. A large drink gets a free shirt, while supplies last.
What are the regular hours?
5:30 AM to 10 PM Sunday through Thursday and 5:30 AM to 11 PM Friday and Saturday, per the official page.
Who is behind this 7 Brew?
The Business Journal reported that a state filing lists Southern Brew Corp. (7 Brew Coffee) as the applicant. We could not find a named franchisee.
Was the opening date announced earlier?
No. The Business Journal’s August 29 and October 13 stories gave no opening date. The November 16 date comes from 7 Brew’s page and flyer.
Is Jackpot Day offered at this stand?
7 Brew’s page lists Jackpot Day on the 7th of each month, from 7 AM to 7 PM. The first one after opening would be December 7, by our reading.
Sources
- 7 Brew official location page and grand opening flyer, Cookeville, TN (564 South Willow Avenue), viewed November 5, 2026
- Upper Cumberland Business Journal: Another 7 Brew? Second Cookeville Location Appears To Be In The Works (Aug 29, 2026)
- Upper Cumberland Business Journal: 7 Brewing Up More Growth: Third Coffee Stand Nears Opening In Cookeville Area (Oct 13, 2026)
- Upper Cumberland Business Journal: Upper Cumberland Foster Closet, Small Business of the Month (July 5, 2019)
Related Reading
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