7 Brew Henrietta, NY: Jefferson Road Opens August 31, 2026 (Plus a Second Location Coming)
Henrietta isn’t getting one 7 Brew, it’s getting two, on opposite ends of town, at very different stages of construction. The furthest along, rising on the site of the beloved former Sticky Lips BBQ Juke Joint on Jefferson Road, now has a confirmed opening date: Monday, August 31, 2026. The other, near Beers of the World on East Henrietta Road, is approved but hasn’t broken ground. Here’s everything confirmed about both.
Correction Notice
An earlier version of this article covered only the East Henrietta Road project and was sourced from an unofficial fan Facebook page. Since then, we’ve confirmed with the Town of Henrietta’s own planning records and Democrat and Chronicle reporting that there are actually two separate, independent 7 Brew projects in town, at different addresses and different stages of development, and that the Jefferson Road location now has a confirmed opening date of August 31, 2026. We’ve rebuilt this article to cover both accurately.
Quick Facts: 7 Brew Henrietta, NY
Confirmed via Town of Henrietta planning records and local Rochester news coverage.
Two Henrietta Locations, Two Very Different Timelines
830 Jefferson Road
Former Sticky Lips BBQ Juke Joint
Special Use Permit approved December 10, 2025. Final site plan approved December 16, 2025, for a 510-square-foot prefabricated drive-thru with a 338-square-foot remote cooler and storage structure on roughly 2 acres. Demolition of the former restaurant was completed by May 2026, construction was underway by late June 2026, and the Democrat and Chronicle confirmed a grand opening date of Monday, August 31, 2026, with charity fundraising events planned in the lead-up.
2599 East Henrietta Road
Former Beers of the World Plaza
Approved by the Town of Henrietta, but as of late June 2026, local reporting confirmed work at this site had not yet begun. This is the site referenced in earlier local TV coverage and social media posts, and is likely to open well after the Jefferson Road location.
830 Jefferson Road: Official Town Details
Per the Town of Henrietta’s own project records, the approved special use permit sets planned operating hours of Monday through Thursday from 5:30 AM to 10:00 PM, and Friday and Saturday from 5:30 AM to 11:00 PM. The site sits in a Commercial B-1 zoned district, and demolition crews cleared the former Sticky Lips BBQ building, a Henrietta institution that had hosted live music and a full barbecue menu since 2011, before closing in 2024 when its owner retired.
One naming quirk worth knowing: the Town of Henrietta’s own filing lists the property’s mailing address as “830 Jefferson Road, Rochester, NY 14623,” not Henrietta. This is a common postal addressing pattern in the area, where Henrietta doesn’t have its own dedicated postal city name for this ZIP code and instead inherits “Rochester” for mail and shipping purposes, even though it’s a legally separate town. If you see this stand listed elsewhere as “7 Brew Rochester, NY, 830 Jefferson Road,” that’s this same location, not a separate sixth Rochester-area stand.
Henrietta Town Supervisor Steven Schultz has also confirmed that a second, still-unnamed quick-service restaurant will join 7 Brew on the same property.
Part of a Broader Rochester-Area Expansion
The Jefferson Road stand will be the fifth 7 Brew in the Rochester market, joining already-established locations in Webster, Greece, Sweden (near Brockport), and Canandaigua. 7 Brew entered the Rochester market in fall 2025 with its first two area locations in Sweden (Brockport-Spencerport Road) and Greece (West Ridge Road), both of which received Golisano Children’s Hospital donations at their own openings.
Beyond these five, 7 Brew has additional Rochester-area projects at earlier stages:
- Penfield, NY1968 Empire Blvd, approved by the Town of Penfield.
- Irondequoit, NY850 East Ridge Road, approved June 22, 2026, on the site of former Mochinut, Nashville Spicy Chicken, and Mongolian BBQ tenants, targeting an early-to-mid September 2026 completion.
- Henrietta, NY (2nd location)2599 East Henrietta Road, approved but not yet under construction as of mid-2026.
Full Pre-Opening Schedule
The Democrat and Chronicle confirmed the lead-up schedule on August 11, 2026, and the stand’s own official grand opening flyer adds the Swag Day details and confirms designs. Here’s the complete run-up:
| Dates | Event | Details |
|---|---|---|
| Fri, Aug 21 | Caffeine for a Cause | 9 AM – 4 PM. Pay what you want, benefiting Golisano Children’s Hospital. |
| Sat-Sun, Aug 22-23 | Caffeine for a Cause | 10 AM – 4 PM. Pay what you want, benefiting Golisano Children’s Hospital. |
| Fri, Aug 28 | Friends & Family | 7-10 AM & 4-7 PM. Free small drinks, 1 per present customer. |
| Sat, Aug 29 | Friends & Family | 9 AM-12 PM & 3-6 PM. Free small drinks, 1 per present customer. |
| Sun, Aug 30 | Friends & Family | 11 AM-3 PM. Free small drinks, 1 per present customer. |
| Mon, Aug 31 | Grand Opening Day | The stand officially opens for business. |
| Mon Aug 31-Fri Sept 4 | Community Hours | 8-9 AM, 12-1 PM & 5-6 PM daily. Free small drinks, 1 per present customer. |
| Sat, Sept 15 | Swag Day | 5:30 AM-11 PM. Free 7 Brew t-shirt with any large drink purchase, while supplies last. |
One minor discrepancy: the Democrat and Chronicle’s report lists Community Hours as running 7-8 AM, while the stand’s own flyer lists 8-9 AM. We’ve used the flyer’s 8-9 AM window above since it’s the more specific, directly-sourced version, but the difference is worth knowing if you’re planning an early visit.
Golisano Children’s Hospital is a recurring charity partner for 7 Brew’s Rochester-area openings; the chain also donated to the hospital during its Greece and Sweden grand openings.
What to Order When It Opens
Blondie with Whipped Cream & Caramel Drizzle
One of 7 Brew’s original seven drinks and its signature order.
Ocean Breeze 7 Energy with Cold Foam
A top energy drink pick across the chain’s New York stands.
Georgia Peach Green Tea
A fruit-forward tea option for late-summer visits.
Strawberry Smoothie with Whipped Cream
A fan favorite across the chain nationwide.
Note: 7 Brew’s mobile app, launched August 12, 2026, brings order-ahead and secret menu access nationwide and will be available at both locations once they open.
Regular Hours
| Day | Hours |
|---|---|
| Sunday – Thursday | 5:30 AM – 10:00 PM |
| Friday – Saturday | 5:30 AM – 11:00 PM |
Hours confirmed by the Democrat and Chronicle’s August 11, 2026 report, matching the Town of Henrietta’s Special Use Permit approval.
Frequently Asked Questions
Is Henrietta getting one 7 Brew or two?
Two, at separate addresses: 830 Jefferson Road (former Sticky Lips BBQ, construction underway) and 2599 East Henrietta Road (former Beers of the World plaza, approved but not yet started as of mid-2026).
Why do some sources list this address as “Rochester, NY” instead of Henrietta?
830 Jefferson Road’s official mailing address, per the Town of Henrietta’s own filing, is “Rochester, NY 14623.” This is a standard postal quirk in the area rather than a separate location, Henrietta doesn’t have its own dedicated postal city name for this ZIP code. Any listing for “7 Brew Rochester, 830 Jefferson Road” refers to this same Henrietta stand.
When does the 830 Jefferson Road 7 Brew open?
The Democrat and Chronicle confirmed a grand opening date of Monday, August 31, 2026.
What events are happening before the opening?
Caffeine for a Cause runs August 21-23, benefiting Golisano Children’s Hospital, followed by a Friends & Family weekend August 28-30, then Community Hours August 31 through September 4.
Is there a Swag Day for this location?
Yes, the stand’s official grand opening flyer confirms Swag Day on Saturday, September 15, 2026, from 5:30 AM to 11 PM, offering a free t-shirt with the purchase of any large drink, while supplies last.
Is this Rochester’s first 7 Brew?
No, it will be the fifth 7 Brew in the Rochester market, joining existing locations in Webster, Greece, Sweden, and Canandaigua.
Which Henrietta 7 Brew is opening first?
The Jefferson Road location, opening August 31, 2026. The East Henrietta Road project has no confirmed date yet.
What was previously at 830 Jefferson Road?
Sticky Lips BBQ Juke Joint, a Henrietta institution that opened in 2011 and closed in 2024 when its owner retired.
What are the approved hours for the Jefferson Road location?
Monday through Thursday, 5:30 AM to 10:00 PM, and Friday and Saturday, 5:30 AM to 11:00 PM, per the Town of Henrietta’s approved permit.
Are there other 7 Brew locations near Rochester?
Yes, existing stands in Webster, Greece, Sweden, and Canandaigua, plus approved projects in Penfield and Irondequoit.
Does 7 Brew have a mobile app for ordering ahead?
Yes, 7 Brew’s first mobile app launched August 12, 2026, and will be available at both Henrietta locations once they open.
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