7 Brew Partners With LSU Athletics: Sips for Kicks Deal

7 Brew Coffee has officially teamed up with LSU Athletics, bringing an exciting new gameday promotion to Tiger fans across Louisiana and beyond. The 7 Brew LSU Athletics partnership centers around the “Sips for Kicks” promotion, giving fans a real incentive to cheer even louder every time the kicker steps onto the field. If you love college football and great coffee, this is the crossover you never knew you needed.

Announcement Summary

Announced ahead of the 2026 college football season, 7 Brew Coffee has entered a formal partnership with LSU Athletics. The headline activation of this deal is the Sips for Kicks promotion, which ties free drink rewards directly to on-field kicking performance. If LSU kickers combine for seven or more points in a single regular season game — whether through field goals or extra points — Tiger fans can head to their nearest participating 7 Brew drive-thru and claim a buy one, get one free handcrafted drink.

The offer is available starting immediately following the game and remains valid through the close of business the following day, giving fans a full window to redeem their reward. You can explore the full 7 Brew menu prices to plan your BOGO order before you roll through the drive-thru.

What Changed

Prior to this partnership, 7 Brew had no formal affiliation with LSU or any major college athletics program. This deal marks a notable step for the fast-growing drive-thru coffee brand, which has been aggressively expanding its footprint and marketing presence. The Sips for Kicks promotion is a performance-based reward structure — something relatively unique in the coffee industry — and it puts the spotlight on one of football’s most overlooked positions: the kicker.

Additionally, the partnership kicks off with a tangible in-store giveaway. On September 4, guests who purchase any two medium or large drinks will receive a free LSU 7 Brew pennant, making it a great day to double up on your order and walk away with some exclusive merch.

Why It Matters

This partnership is more than just a marketing stunt. It signals that 7 Brew is investing in deep, community-rooted brand building. College football fanbases — especially LSU’s — are among the most passionate and loyal in the country. By tying drink rewards to actual game outcomes, 7 Brew creates a reason for fans to think about the brand on game day, win or lose. Seven points from the kicker is an achievable and exciting threshold that keeps fans engaged throughout the game rather than just at the final whistle.

Chief Marketing Officer Nick Chavez put it clearly: “LSU fans bring incredible energy every Saturday, and we wanted to create something that lets us celebrate right along with them. With Sips for Kicks, seven points from the kicker means a great deal for Tiger fans.” That kind of CMO-level enthusiasm suggests this partnership has long-term potential beyond just one season. If you want to make the most of deals like this, it’s worth signing up for the 7 Brew Rewards Program so you never miss a promotion.

Customer Impact

For everyday Tiger fans who grab a coffee on the weekends, this promotion is a genuine win. BOGO deals on handcrafted drinks at 7 Brew represent real savings — especially if you’re bringing a friend or family member along for the ride. The 24-hour redemption window is also generous, meaning you don’t have to rush to the drive-thru right after the final buzzer sounds.

The pennant giveaway starting September 4 adds an extra layer of value for fans who want to show their LSU pride at home or in the stands. It’s the kind of limited merchandise that tends to disappear fast, so showing up early on that date is a smart move. Curious about what drinks to order? Check out the 7 Brew Nutrition Calculator to find the perfect handcrafted drink for your BOGO order.

Promotion Details at a Glance

Industry Context

Performance-based food and beverage promotions have a long history in American sports marketing — think free tacos after a stolen base or free fries after a field goal. 7 Brew is smart to tap into this format because it creates social media buzz, word-of-mouth sharing, and genuine emotional engagement. When fans are watching the kicker line up for a field goal, the idea that their morning coffee might be half-price tomorrow adds a delightful extra layer of stakes to an already tense moment.

The college athletics space is also increasingly competitive for brand sponsorships following NIL reforms and the broader commercialization of college sports. 7 Brew entering this space puts it in elite company alongside national QSR and beverage brands that have long dominated college football sponsorships. For a brand still in aggressive growth mode, this is a bold and well-timed move. If you’re new to 7 Brew, our 7 Brew FAQs page is a great place to learn the basics before your first visit.

Future Outlook

If the Sips for Kicks promotion drives strong foot traffic and social engagement throughout the 2026 regular season, it would be reasonable to expect 7 Brew to expand similar partnerships to other SEC schools or major college football programs in future seasons. The mechanics are simple enough to scale — pick a team, pick a stat threshold, create a reward — and the community goodwill generated is significant. LSU is a flagship program in one of the country’s most football-obsessed regions, making it an ideal testing ground for this kind of sponsorship model. Fans should also keep an eye out for additional exclusive rewards and giveaways promised throughout the season beyond just the pennant promotion.

Pros and Cons

• ✓ Genuine savings with a BOGO offer valid after every qualifying game
• ✓ 24-hour redemption window gives fans flexibility to claim the deal
• ✓ Fun, community-driven promotion that adds excitement to game day
• ✓ Free LSU pennant giveaway on September 4 adds bonus merch value
• ✗ Only available at participating locations, which may exclude some fans in certain areas
• ✗ Dependent on kicker performance — a low-scoring game could mean no reward

Our Take

What makes the Sips for Kicks promotion genuinely clever is the specificity of its hook. Tying the reward to the kicker — not the quarterback, not the overall score — is a deliberate, creative choice that gives the underdog of football a moment in the spotlight and makes 7 Brew feel like a brand that actually watches the game. Seven points is a realistic threshold (one field goal plus an extra point, or a single touchdown with an extra point) without being a complete giveaway. That balance is harder to strike than it looks. Our biggest hope is that 7 Brew extends this concept to additional schools, because a format this well-constructed deserves a wider audience.

Frequently Asked Questions

Bottom Line

The 7 Brew and LSU Athletics partnership is a well-crafted, fan-first promotion that gives Tiger supporters a fun new reason to visit the drive-thru every football Saturday. The Sips for Kicks promotion is simple, achievable, and genuinely exciting — tying BOGO drink rewards to kicker performance is a creative hook that keeps fans invested in an often-overlooked part of the game. Paired with the September 4 pennant giveaway and the promise of more exclusive rewards throughout the season, this collaboration is off to a strong start. If you’re an LSU fan near a participating 7 Brew location, this is an easy promotion to take advantage of all season long.

Key Takeaways

• 7 Brew has officially partnered with LSU Athletics for the 2026 college football season.
• The Sips for Kicks promotion offers a BOGO free drink whenever LSU kickers score 7+ points in a regular season game.
• The BOGO deal is valid from immediately after the game through close of business the next day.
• The School Pennant Giveaway on September 4 gives fans a free LSU 7 Brew pennant with the purchase of two medium or large drinks.
• More exclusive rewards and giveaways are promised throughout the season at participating locations.