7 Brew Travelers Rest, SC: Grand Opening July 27, 2026 — Address, Site Details & What to Expect
Travelers Rest is getting a new drive-thru neighbor, and locals have already noticed exactly where it’s landing. 7 Brew’s new stand at 550 Roe Center Court opens July 27, 2026, positioned right beside a Waffle House and in front of a Tractor Supply — a combination local social media has already had some fun with. Here’s everything confirmed about the opening and the investment group behind it.
Update: The exact address, opening date, and franchisee details below are confirmed directly from 7 Brew’s official location page and the developer’s own construction updates.
Address & the Site Locals Are Already Talking About
7 Brew’s Travelers Rest stand is located at 550 Roe Center Court, Travelers Rest, SC 29690, near Trailblazer Park and the N. Highway 25 Bypass. Local commentary has already zeroed in on the specific spot: the stand is going in beside a Waffle House and directly in front of a Tractor Supply — a combination one local social media post called about as quintessentially “Travelers Rest” as a location could get.
“You can grab breakfast at Waffle House, buy chicken feed at Tractor Supply, then pull through 7 Brew for a coffee the size of your head.”
— Michael Breisch, local Travelers Rest social media post7 Brew Travelers Rest: Full Confirmed Timeline
- Nov
2025Piedmont Beverage Co. formed
Investment firm WJ Partners announced a new 7 Brew franchisee group, Piedmont Beverage Co., with plans to open roughly 100 new stands across North Carolina, South Carolina, and Georgia.
- May
2026Site location goes public
Local social media confirmed the Travelers Rest site location beside Waffle House and Tractor Supply, generating early community buzz ahead of construction.
- ~May
2026Groundbreaking celebrated
Piedmont Beverage Co. announced the successful groundbreaking of its Travelers Rest location, alongside a building drop for a second South Carolina stand in Anderson.
- Jul 27
2026Confirmed grand opening
7 Brew’s official location page confirms the Travelers Rest stand opens July 27, 2026.
Who’s Behind This Stand: Piedmont Beverage Company
Travelers Rest’s 7 Brew is operated by Piedmont Beverage Co. (PBC), a franchisee group created by investment firm WJ Partners and headquartered in Spartanburg, South Carolina, under CEO Mark Robinson. PBC’s formation came with a significant regional commitment: roughly 100 new 7 Brew locations planned across North Carolina, South Carolina, and Georgia, built on top of two existing Greenville, SC stands that WJ Partners acquired as part of the deal.
Piedmont credited three companies for bringing the Travelers Rest site to life: WH Bass, Inc. General Contractors, Liles Construction, and Frey-Moss Structures, Inc. — the same kind of modular-construction partnership 7 Brew uses to build stands quickly nationwide.
Travelers Rest wasn’t Piedmont’s only project moving that week — the company’s groundbreaking announcement also confirmed a building drop for a second South Carolina location in Anderson, underscoring how quickly the franchise group is working through its 100-store commitment.
What’s Around the Travelers Rest Stand
The stand sits in an established retail corridor near Trailblazer Park, alongside:
Travelers Rest Favorites: What to Order First
7 Brew publishes a rotating “local favorites” list for each new stand, and Travelers Rest’s early picks span the menu nicely — a solid place to start on your first visit:
Confirmed Hours
| Day | Hours |
|---|---|
| Monday | 5:30 AM – 10:00 PM |
| Tuesday | 5:30 AM – 10:00 PM |
| Wednesday | 5:30 AM – 10:00 PM |
| Thursday | 5:30 AM – 10:00 PM |
| Friday | 5:30 AM – 11:00 PM |
| Saturday | 5:30 AM – 11:00 PM |
| Sunday | 5:30 AM – 10:00 PM |
What to Expect on Opening Day
Like every 7 Brew stand, Travelers Rest is drive-thru only — there’s no indoor seating or walk-up counter. The location accepts cash, Visa, MasterCard, American Express, Discover, and contactless payments including Apple Pay, Google Pay, and Samsung Pay. On the menu: the full 7 Brew lineup across coffee, energy drinks, teas, lemonades, smoothies, and shakes, plus this month’s Freeze the Heat Frozen Chiller lineup.
7 Brew’s monthly Jackpot Day promotion also applies here once open — a new surprise offer every 7th of the month between 7 AM and 7 PM.
Travelers Rest Fits a 100-Store Regional Push
Piedmont Beverage Co.’s commitment to roughly 100 new stands across the Carolinas and Georgia means Travelers Rest is just one piece of a much larger buildout already underway:
7 Brew’s own CEO, John Davidson, described the Piedmont partnership as a way to accelerate growth across the southeastern U.S. — a goal that, based on the pace of groundbreakings and building drops in just the past few months, appears to be moving quickly.
Quick Facts — 7 Brew Travelers Rest, SC
- Address: 550 Roe Center Court, Travelers Rest, SC 29690
- Grand opening date: Monday, July 27, 2026
- Nearby: Waffle House, Tractor Supply, Trailblazer Park
- Franchise operator: Piedmont Beverage Co. (WJ Partners), Spartanburg, SC
- Regional plan: ~100 new 7 Brew stands across NC, SC, and GA
- Construction partners: WH Bass Inc. General Contractors, Liles Construction, Frey-Moss Structures Inc.
- Regular hours: 5:30 AM–10 PM (Mon–Thu, Sun); 5:30 AM–11 PM (Fri–Sat)
- Part of a 21+ stand national rollout across 18 states this July
Frequently Asked Questions
When does 7 Brew open in Travelers Rest, SC?
7 Brew’s Travelers Rest location officially opens on Monday, July 27, 2026.
What is the exact address of 7 Brew Travelers Rest?
550 Roe Center Court, Travelers Rest, SC 29690, near Trailblazer Park and the N. Highway 25 Bypass.
What’s located near the new 7 Brew?
The stand sits beside a Waffle House and directly in front of a Tractor Supply.
Who operates the Travelers Rest 7 Brew?
Piedmont Beverage Co., a franchisee group formed by investment firm WJ Partners, headquartered in Spartanburg, SC, with plans for roughly 100 new 7 Brew stands across the Carolinas and Georgia.
Are more 7 Brew locations planned nearby?
Yes. Piedmont Beverage Co. also confirmed a building drop for a second South Carolina stand in Anderson around the same time as the Travelers Rest groundbreaking.
Does 7 Brew Travelers Rest have indoor seating?
No. Like all 7 Brew stands, it’s a drive-thru-only concept with no indoor dining area or walk-up counter.
What are the hours for 7 Brew Travelers Rest?
5:30 AM to 10:00 PM Monday through Thursday and Sunday, and 5:30 AM to 11:00 PM on Friday and Saturday.
