7 Brew Iron Mountain, MI: Grand Opening October 19, 2026 – 100 Hydraulic Falls Road, Full Schedule
7 Brew opens Monday, October 19, 2026, at 100 Hydraulic Falls Road in Iron Mountain, the first stand for operator Brew 4 You in Michigan’s Upper Peninsula. The Caffeine for a Cause weekend for Special Olympics Michigan has already wrapped up, and Friends & Family free drinks start tomorrow, Friday, October 16. Here is the full schedule, official hours, directions, and who is behind the stand.
Update: October 15, 2026
This page was first published as a planning update with no opening date and no address. 7 Brew’s official location page and grand opening flyer now confirm the stand opens Monday, October 19, 2026 at 100 Hydraulic Falls Road. We have rebuilt the page with the full schedule, hours, address, and approval details.
Quick Facts: 7 Brew Iron Mountain, MI
Confirmed via the stand’s official grand opening flyer and 7 Brew’s location page.
Quick answer: 7 Brew Iron Mountain, MI opens Monday, October 19, 2026 at 100 Hydraulic Falls Road, Iron Mountain, MI 49801. Friends & Family free small drinks run October 16-18, Community Hours free drinks run October 19-23, and Swag Day is Saturday, October 24, with a free T-shirt for any large drink. The stand is drive-thru only and will be open 5:30 AM to 10 PM most days and until 11 PM on Fridays and Saturdays.
Official Operating Hours
7 Brew’s location page for Iron Mountain lists these hours, which match what the city’s permit application described:
| Day | Hours |
|---|---|
| Sunday, Monday, Tuesday, Wednesday, Thursday | 5:30 AM – 10:00 PM |
| Friday, Saturday | 5:30 AM – 11:00 PM |
Full Grand Opening Schedule
Sourced directly from the stand’s official grand opening flyer:
| Dates | Event | Details |
|---|---|---|
| Fri, Oct 9 | Caffeine for a Cause | 9 AM-3 PM. Pay what you want, all proceeds donated to Special Olympics Michigan (Completed) |
| Sat, Oct 10 | Caffeine for a Cause | 10 AM-4 PM. Pay what you want (Completed) |
| Sun, Oct 11 | Caffeine for a Cause | 10 AM-4 PM. Pay what you want (Completed) |
| Fri, Oct 16 | Friends & Family | 7-10 AM & 3-6 PM. Free small drinks, 1 per present customer |
| Sat, Oct 17 | Friends & Family | 9 AM-12 PM & 3-6 PM. Free small drinks, 1 per present customer |
| Sun, Oct 18 | Friends & Family | 10 AM-2 PM. Free small drinks, 1 per present customer |
| Mon, Oct 19 | Grand Opening Day | The stand officially opens for business |
| Mon Oct 19-Fri Oct 23 | Community Hours | 8-9 AM, 12-1 PM & 5-6 PM daily. Free small drinks, 1 per present customer |
| Sat, Oct 24 | Swag Day | 5:30 AM-11 PM. Free 7 Brew t-shirt with any large drink purchase, while supplies last |
7 Brew’s page also describes Jackpot Day: stop by on the 7th of every month between 7 AM and 7 PM for a surprise. The first Jackpot Day after opening will be Saturday, November 7. Details may change; confirm with the location before visiting.
7 Brew’s official grand opening flyer for 100 Hydraulic Falls Rd, Iron Mountain, MI.
How to Get Free Drinks This Week
Friends & Family: Oct 16-18
One free small drink per customer present in the vehicle. Friday and Saturday have morning and afternoon windows; Sunday is one window, 10 AM-2 PM.
Community Hours: Oct 19-23
One free small drink per customer present, three windows a day: 8-9 AM, 12-1 PM, and 5-6 PM, starting on opening day.
Swag Day: Oct 24
Buy any large drink and get a free T-shirt, while supplies last. The flyer shows black, maroon, and blue shirts.
Jackpot Day: Nov 7
7 Brew’s page says to stop by on the 7th of each month between 7 AM and 7 PM for a surprise. The prize has not been announced.
Caffeine for a Cause: Special Olympics Michigan
The flyer says all proceeds from the October 9-11 pay-what-you-want weekend were donated to Special Olympics Michigan. That event is over, and we could not find an announced total.
Where Exactly Is This 7 Brew?
7 Brew’s official page lists the address as 100 Hydraulic Falls Road, Iron Mountain, MI 49801. The Iron Mountain Daily News reported on the city’s approval of a 1-acre site at 1600 S. Stephenson Ave., southeast of the Iron Mountain Pizza Hut, near the Hydraulic Falls Road intersection, zoned B-2 General Business. That puts the stand at the corner of South Stephenson Avenue and Hydraulic Falls Road. 7 Brew’s page gives directions from Iron Mountain High School, about 1.4 miles away: turn right onto Prospect Ave., left onto W. B St., right onto S. Stephenson Ave./U.S. Bicycle Route 10, then right onto Hydraulic Falls Rd., and the stand will be on your right.
Open 100 Hydraulic Falls Road in Google Maps
Who Is Behind the Iron Mountain Stand?
WLUC TV6 reported that the ownership group is Brew 4 You, which also operates 7 Brew stands in Wisconsin and Minnesota, and that Iron Mountain is its first Upper Peninsula location. Hannah Stoutner, the group’s director of marketing and communications, described 7 Brew’s culture as “a really unique culture that strives to create a fun, kind, genuine environment in each community.” The city permit application was filed by Mylena Oliveira on behalf of 7B Iron Mountain 380 LLC, and the property owner was listed as Fleet Farm Group LLC of Appleton, Wisconsin. 7 Brew’s hiring link for Iron Mountain goes to the Brew 4 You careers site.
Jobs and Staffing
WLUC reported that the stand is expected to bring about 50 jobs to the community. If you want a job, use the hiring link on 7 Brew’s Iron Mountain page.
From City Approval to Opening Day
| Date | Milestone | Source |
|---|---|---|
| March 16, 2026 | Iron Mountain City Council approves the special use permit for the drive-thru, after a planning commission public hearing the same day | Iron Mountain Daily News, March 19, 2026 |
| September 9, 2026 | Final touches underway, opening planned for mid-October | WLUC TV6 |
| Oct 9-11, 2026 | Caffeine for a Cause | Official flyer |
| Oct 16-18, 2026 | Friends & Family | Official flyer |
| Oct 19, 2026 | Grand opening | Official flyer and location page |
The permit coverage described two drive-thru lanes. Staff greet customers in their vehicles and take orders on iPads, with an estimated order-to-pickup time of under four minutes. The projected opening in that early report was November, so the October 19 date is about a month earlier. The stand has no indoor seating.
The Upper Peninsula’s First 7 Brew
WLUC’s headline calls this Brew 4 You’s first Upper Peninsula location, and 7 Brew’s official directory lists only this one stand for Iron Mountain.
What to Order When It Opens
7 Brew’s Iron Mountain page lists four local favorites: a Strawberry Smoothie with Whipped Cream, a Blondie with Whipped Cream and Caramel Drizzle, an Ocean Breeze 7 Energy with Cold Foam, and a Georgia Peach Green Tea. WLUC noted about 20,000 customizable drink combinations. Browse the full menu on our 7 Brew menu guide. The opening also falls in the middle of 7 Brew’s October promotions: try the new Frankenchai Matcha Latte, add the $2 Protein Boost to any drink, or save a stop for the Halloween Fill-A-Tray deal of four medium drinks for $17 on October 31. The stand accepts Apple Pay, Google Pay, Samsung Pay, major credit cards, and cash, and you can earn points with 7 Brew Rewards.
Frequently Asked Questions
When does 7 Brew Iron Mountain, MI open?
Monday, October 19, 2026, according to 7 Brew’s official grand opening flyer and its Iron Mountain location page.
What is the address of the Iron Mountain 7 Brew?
100 Hydraulic Falls Road, Iron Mountain, MI 49801, at the corner with South Stephenson Avenue. City approval coverage referred to the site as 1600 S. Stephenson Ave.
What are the hours for 7 Brew Iron Mountain?
5:30 AM to 10 PM Sunday through Thursday and 5:30 AM to 11 PM on Fridays and Saturdays, according to 7 Brew’s location page.
When are the free drinks at 7 Brew Iron Mountain?
Friends & Family runs October 16-18 and Community Hours run October 19-23. Both offer one free small drink per present customer in set time windows listed in the schedule above.
When is Swag Day at 7 Brew Iron Mountain?
Saturday, October 24, 2026, from 5:30 AM to 11 PM. Buy any large drink and get a free 7 Brew T-shirt, while supplies last. The flyer shows black, maroon, and blue shirts.
What was the Caffeine for a Cause weekend in Iron Mountain?
A pay-what-you-want weekend held October 9-11, 2026. The flyer says all proceeds were donated to Special Olympics Michigan. The event has ended.
Who owns the Iron Mountain 7 Brew?
WLUC TV6 reported that the ownership group is Brew 4 You, which also runs 7 Brew stands in Wisconsin and Minnesota.
Is this the first 7 Brew in the Upper Peninsula?
WLUC reported it as Brew 4 You’s first Upper Peninsula location, and 7 Brew’s official directory lists no other stand in Iron Mountain.
Is the Iron Mountain 7 Brew drive-thru only?
Yes. The city approval described a drive-thru with two lanes, and 7 Brew stands have no indoor seating.
How many jobs will the Iron Mountain 7 Brew create?
WLUC reported that the stand is expected to bring about 50 jobs to the community.
What is Jackpot Day at 7 Brew?
According to 7 Brew’s Iron Mountain page, you can stop by on the 7th of every month between 7 AM and 7 PM for a surprise. The next one is Saturday, November 7, 2026, and the prize has not been announced.
Related Reading
Don’t Miss the Iron Mountain Grand Opening
Friends & Family starts Friday, October 16. Find your nearest 7 Brew and plan your visit.
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